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Dec 11, 2024
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2014-2015 College Catalog [ARCHIVED CATALOG]
Promotion Methods Certificate
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 Return to: Programs of Study
The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.
Where more than one course is offered within a level, courses may be taken in any sequence.
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Courses and Course Sequence
Total Credit Hours Required: 13
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Return to: Programs of Study
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