2012-2013 Catalog & Handbook 
    Jun 22, 2024  
2012-2013 Catalog & Handbook [ARCHIVED CATALOG]

Business Administration/Marketing Concentration, A.A.S.

Degree: Associate of Applied Science (A.A.S.)

Accreditation. Accredited by the Accreditation Council for Business Schools and Programs, 11520 W. 119th St., Overland Park, KS 66213, (913) 339-9356, www.acbsp.org.

Program description. The Business Administration program encompasses related disciplines in these general concentrations: Computer Accounting , Culinary Arts , Hospitality , Management  and Marketing . Students will earn a degree in a cross-disciplinary environment that reflects the trend in industry. The program employs instructors with years of practical experience and is guided by working professionals.

Marketing concentration. The Marketing concentration is designed to provide the skills graduates need to enter careers in marketing, customer service and small-business management. Coursework focuses on basic marketing principles, including intense work in promotion, e-commerce, customer service, event marketing and sales. Basic understanding of theory and principles is essential, but the program’s emphasis is on practical applications. Courses incorporate realistic projects, case analyses, simulations, presentations, teamwork and internship opportunities.

Typical job opportunities: Advertising media sales representative, customer service representative, director of marketing, e-commerce coordinator, industrial sales representative, marketing coordinator, small-business owner/manager

Program goals. Upon completion of the Business Administration program, the graduate will have developed the skills, knowledge and abilities to accomplish the following:

  1. Apply the basic principles of Business Administration.
  2. Integrate business disciplines.
  3. Identify problems and use appropriate techniques to find solutions.
  4. Work independently and function on a team.
  5. Demonstrate basic math, verbal and written communications and computer skills.
  6. Qualify for entry-level positions in business.
  7. Demonstrate an understanding of the global nature of business.

Contact: Business and Computer Technology, (865) 694-6656

Courses and Course Sequence

This sequence can be followed by students who begin college-level work in the fall semester. Prerequisites may apply to specific courses; it is the student’s responsibility to determine if prerequisites have been met. An academic advisor is provided for each student. Prior to registering each semester, the student is expected to consult with his/her assigned advisor.

Total Credit Hours Needed for Graduation: 60

See the list of General Education  courses for electives.