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Dec 03, 2024
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AGRI 2700 - Marketing for the Small WineryCredit(s): 2
This course explores the marketing strategies for small wineries. The course introduces different aspects of marketing such as label design and packaging, tasting room promotion, and general marketing principles. It also introduces various marketing channels including social media, email, word-of-mouth, and winery websites.
Prerequisite(s): AGRI 1460 or consent of instructor.
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