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Academic Programs
Certificate Transfer Career Online Class Options Evening Class Options Weekend College
Admissions
Get Started Course Search Important Academic Dates New Student Orientation Adult Reconnect TN Promise Dual Enrollment Veterans International Transfer In & Readmit Other Degree-Seeking Visiting, Certificate & Non-Degree
Paying for College
Tuition & Fees Financial Aid Scholarships Payment Options
College Services
Advising Campus Police Counseling Disability Services HelpDesk Library Placement Records Student Life Testing Center TnCIS TRiO Tutoring
Continuing Education
Lifelong Learning Register for a Class Rent our Facilities Workforce Training
About Us
Accreditation Arts at Pellissippi State Campuses Employment Opportunities Foundation History Human Resources Mission Office of the President Policies & Procedures

Pellissippi State Community College
10915 Hardin Valley Road
P.O. Box 22990
Knoxville, TN 37933-0990
865.694.6400

Pellissippi State Community College is an AA/EEO employer and does not tolerate discrimination or harassment against any employee, applicant or student because of race, color, religion, creed, ethnic or national origin, sex, sexual orientation, gender identity/expression, pregnancy, disability, age (40+), status as a covered veteran, genetic information, or any other category protected by federal or state civil rights law with respect to all employment, programs and activities sponsored by the College.

View the Nondiscrimination Policy/Website Accessibility.
For questions or concerns, please contact George Underwood, Executive Director of Institutional Compliance.

Pellissippi State Community College

2017-2018 College Catalog

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Dec 03, 2024

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2017-2018 College Catalog [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

Credit(s): 3

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

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