2012-2013 Catalog & Handbook 
    
    Dec 08, 2019  
2012-2013 Catalog & Handbook [ARCHIVED CATALOG]

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MKT 2270 - Marketing Information & Forecasting

Credit(s): 4
This course focuses on the collection, evaluation, and analysis of data and information about the external environment, products and organizations, target market, marketing mix, and consumer/buyer behavior. It is an analysis of how buying behavior and decision-making affect the development, pricing, distribution and promotion of products.

Prerequisite(s): INFS 1010  and MKT 2200 



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