2012-2013 Catalog & Handbook 
    
    Jun 18, 2018  
2012-2013 Catalog & Handbook [ARCHIVED CATALOG]

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MKT 2200 - Principles of Marketing

Credit(s): 3
A study of the function of marketing in businesses and organizations. Topics include target markets, segmentation, product and service analysis, promotion planning, distribution and supply chain management, and pricing strategies within the context of relationship marketing.



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