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			Nov 04, 2025			
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	2016-2017 College Catalog [ARCHIVED CATALOG] 																	 
	    Promotion Methods Certificate
				
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				The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality. 
			 
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		Courses and Course Sequence
   Total Credit Hours Required: 13
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