|
|
|
Nov 23, 2024
|
|
2013-2014 College Catalog [ARCHIVED CATALOG]
Promotion Methods Certificate
|
|
 Return to: Programs of Study
The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.
Where more than one course is offered within a level, courses may be taken in any sequence.
|
Courses and Course Sequence
Total Credit Hours Required: 13
|
Return to: Programs of Study
|
|
|