Promotion Methods

The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.

Credits earned may be applied toward an Associate of Applied Science degree in Business Administration/Marketing concentration .

Where more than one course is offered within a level, courses may be taken in any sequence.