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Aug 06, 2026
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SMGT 2070 - Sport PromotionCredit(s): 3
This course provides basic knowledge and understanding of promotions and public relations in both amateur and professional sport. Special emphasis is placed on building and maintaining an effective promotional campaign in the sport industry, which includes strategies for sponsorships, ticket sales, social media, and community relations.
Prerequisite(s): BUSN 1305
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