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Academic Programs
Certificate Transfer Career Online Class Options Evening Class Options Weekend College
Admissions
Get Started Course Search Important Academic Dates New Student Orientation Adult Reconnect TN Promise Dual Enrollment Veterans International Transfer In & Readmit Other Degree-Seeking Visiting, Certificate & Non-Degree
Paying for College
Tuition & Fees Financial Aid Scholarships Payment Options
College Services
Advising Campus Police Counseling Disability Services HelpDesk Library Placement Records Student Life Testing Center TnCIS TRiO Tutoring
Continuing Education
Lifelong Learning Register for a Class Rent our Facilities Workforce Training
About Us
Accreditation Arts at Pellissippi State Campuses Employment Opportunities Foundation History Human Resources Mission Office of the President Policies & Procedures

Pellissippi State Community College
10915 Hardin Valley Road
P.O. Box 22990
Knoxville, TN 37933-0990
865.694.6400

Pellissippi State affirms that it will not tolerate discrimination or harassment against any student, employee or applicant for employment because of race, color, religion, creed, ethnic or national origin, sex, pregnancy, disability, age (40+), status as a covered veteran, genetic information, nor any other category protected by federal or state civil rights law related to the College.

View the Nondiscrimination Policy.
For questions or concerns, please contact George Underwood, Executive Director of Institutional Compliance.

Pellissippi State Community College

2026-2027 College Catalog

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Mar 19, 2026

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2026-2027 College Catalog

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BUSN 2380 - Principles of Marketing

Credit(s): 3

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Prerequisite(s): BUSN 1305

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