Credit(s):3This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).
■ Online availability: This course is offered online as well as on-ground. Check the semester course list in myPellissippi for current availability. Online courses may require proctored exams and quizzes. Students are responsible for any fees charged by some proctoring services.