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Dec 11, 2024
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BUSN 2380 - Principles of Marketing ■Credit(s): 3
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).
■ Online availability: This course is offered online as well as on-ground. Check the semester course list in myPellissippi for current availability. Online courses may require proctored exams and quizzes. Students are responsible for any fees charged by some proctoring services.
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