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2015-2016 College Catalog
Pellissippi State Community College
   
 
  Dec 12, 2017
 
 
    
2015-2016 College Catalog [ARCHIVED CATALOG]

Promotion Methods Certificate


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The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.

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