2014-2015 College Catalog 
    
    Apr 19, 2018  
2014-2015 College Catalog [ARCHIVED CATALOG]

Promotion Methods Certificate


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The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.

Where more than one course is offered within a level, courses may be taken in any sequence.

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