2015-2016 College Catalog 
    
    Feb 23, 2020  
2015-2016 College Catalog [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

Credit(s): 3
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).



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