2014-2015 College Catalog 
    
    Mar 28, 2024  
2014-2015 College Catalog [ARCHIVED CATALOG]

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MKT 2270 - Marketing Information & Forecasting

Credit(s): 4
This course focuses on the collection, evaluation, and analysis of data and information about the external environment, products and organizations, target market, marketing mix, and consumer/buyer behavior. It is an analysis of how buying behavior and decision-making affect the development, pricing, distribution and promotion of products. Using marketing information to forecast sales is an additional important component of the class.

Prerequisite(s): INFS 1010  and BUSN 2380 



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