2012-2013 Catalog & Handbook 
    
    Sep 23, 2018  
2012-2013 Catalog & Handbook [ARCHIVED CATALOG]

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ADV 2500 - Advertising & Promotion ★

Credit(s): 3
A study of advertising principles applied to marketing and organizational situations. Includes study of the communication process, consumer behavior, market segmentation, creative strategy and media.

★ This course is directly equivalent to a course at the University of Tennessee, Knoxville.



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