2012-2013 Catalog & Handbook 
    
    Apr 20, 2024  
2012-2013 Catalog & Handbook [ARCHIVED CATALOG]

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MKT 2450 - E-Commerce

Credit(s): 3
A study of e-commerce and its impact on business. The course provides a framework for understanding e-commerce, including possible marketing opportunities, as well as implementation and organization issues involved in capitalizing on e-commerce.



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