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Academic Programs
Certificate Transfer Career Online Class Options Evening Class Options Weekend College
Admissions
Get Started Course Search Important Academic Dates New Student Orientation Adult Reconnect TN Promise Dual Enrollment Veterans International Transfer In & Readmit Other Degree-Seeking Visiting, Certificate & Non-Degree
Paying for College
Tuition & Fees Financial Aid Scholarships Payment Options
College Services
Advising Campus Police Counseling Disability Services HelpDesk Library Placement Records Student Life Testing Center TnCIS TRiO Tutoring
Continuing Education
Lifelong Learning Register for a Class Rent our Facilities Workforce Training
About Us
Accreditation Arts at Pellissippi State Campuses Employment Opportunities Foundation History Human Resources Mission Office of the President Policies & Procedures

Pellissippi State Community College
10915 Hardin Valley Road
P.O. Box 22990
Knoxville, TN 37933-0990
865.694.6400

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View the Nondiscrimination Policy/Website Accessibility.
For questions or concerns, please contact George Underwood, Executive Director of Institutional Compliance.

Pellissippi State Community College

2012-2013 Catalog & Handbook

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Apr 18, 2024

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2012-2013 Catalog & Handbook [ARCHIVED CATALOG]

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MKT 2200 - Principles of Marketing

Credit(s): 3

A study of the function of marketing in businesses and organizations. Topics include target markets, segmentation, product and service analysis, promotion planning, distribution and supply chain management, and pricing strategies within the context of relationship marketing.

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